2019
Client: PremieRpet
By Estúdio Nômade
Client: PremieRpet
By Estúdio Nômade
02 days and more than 90 employees. A playful integration of the company, increasing the synergy between employees and, also, the results. Oxigena was an experience of intense collaborative work between different areas of the company to think about the future of the Pet sector. Its result was the ideation of 6 business solutions.
• design workshop • future scenarios • employee experience • cocreation
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My role: strategic design, toolkit design & workshop facilitation
Who is the client: PremieRpet is a company specializing in high quality nutrition for dogs and cats since 1995. It is a pioneer in the development of Super Premium foods in Brazil.
What people said:
“I found the integration with other departments very worthwhile. In addition to getting closer to our co-workers, we better understand what each one does on a daily basis”.
Employee, PremieRpet
workshop inside a skate park ↡
Project:
PremieRpet had two needs: 1) Integrate teams, providing a fun, relaxed, and out-of-the-ordinary environment so that employees working in different areas get to know each other and connect to the meaning of working at Premier. 2) Stimulate strategic thinking, instigating throughout the company a look at innovations of different business needs. Everyone was invited to think like business owners and suggest solutions.🐱🐶
We developed an intense two-day strategic design-oriented workshop in an inspiring environment: a skate park at Farol Santander, one of the oldest buildings in São Paulo, formerly the Banespa bank.
Process
The first day was dedicated to think about future scenarios for the Pet sector based on a connection with the organization's mission and based on market and social behaviors. The squads received cards with trends and personas, and with that, started prototyping speculative solutions, promoting new relationships between tutors, animals, and technology.
On the second day, the squads received real challenges from the organization. Using design tools (frameworks and visual thinking), teams should show a technical capacity to propose innovative solutions and knowledge about the needs of leaders, performing a systemic view of the organization.
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6 solutions to challenges ￫ of great complexity
🙋♂️ More than 6 different teams working together and exercising their imagination about the business
prototyping scenarios ￫ through real visualization and storytelling
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visual identity for the workshop ↡
graphic identity applied to materials and tools ↡
cards of future trends and personas ↡
prototyping future scenarios ↡
frameworks to develop the solutions ↡
design thinking workshop ↡
promotional video ↡
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