2022-2023
Client: Ambev (from the Anheuser-Busch InBev group)
By Questtonó Manyone
Client: Ambev (from the Anheuser-Busch InBev group)
By Questtonó Manyone
Innovate strategy today to build quality tomorrow. A project where we decode aspects that generate perception of high quality in the beer category and designed an innovation strategy for the future. The project had a major impact on how Super Premium brands organize their launch planning and structure their positioning from now on, and also on how the innovation and insights teams develop their innovation-oriented internal processes, taking into account a systemic view and strategic.
• innovation design • research
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My role: I coordinated the project with other research and design professionals. Having carried out a trend research and inside analysis of the client's materials, and subsequent creation of the HQ innovation strategy based on the data. I am currently facilitating workshops with brands and their suppliers.
🚧 Ongoing project, more information soon.
visualization of the project final delivery ↡
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07 Routes to High Quality ￫ we designed 7 different ways that the company can develop quality, through the consumer's perspective
📍 Current performing Design Workshops with the 8 super premium brands: Corona, Budweiser, Spaten, Beck's, Stella Artois, Michelob Ultra, Patagonia & Colorado.
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visualization of the project final delivery ↡
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