Hello, my name is Ana Maria Copetti Maccagnan
I'm a Brazilian-Italian strategic designer, also a design researcher, with 6 years of experience. I'm passionate about understanding what moves people and how to turn insights into innovation opportunities. I consider myself an ambitious multi-disciplinary designer, also a creative, and a maker who works with graphic, service and business solutions, new methodologies, and crafts. I love unraveling processes, I'm an endless learner, I like to create travel maps and embroider during Zoom meetings. My goal is to create meaningful design projects that positively impact society.
Based in São Paulo, Brazil ☺
Based in São Paulo, Brazil ☺
✻
Olá! Me chamo Ana Maria e sou uma designer estratégica e pesquisadora de design, com seis anos de experiência. Eu sou apaixonada por entender o que move as pessoas e como transformar insights de pesquisa em oportunidades de inovação. Me considero uma designer multi-disciplinar, uma criativa e uma maker que tangibiliza ideias de design de serviços, gráfico e negócios, novas metodologias e manualidades. Eu amo desvendar processos, sou uma 'eterna aprendiz', gosto de criar mapas de viagens e bordar durante as reuniões do Zoom. Meu objetivo profissional é criar projetos de design significativos que impactem positivamente a sociedade.
Estou em São Paulo, SP ☺
Estou em São Paulo, SP ☺
Let's Talk
Work Experience
(2022 - 2023) Senior Researcher and Strategist @ Questtonó Manyone
(2017 - 2022) Strategic Design Coordinator @ Estúdio Nômade
(2016) Graphic Designer @ Liv Creative Works
(2016) Graphic Designer Intern @ Nola Design e Descoberta
(2017 - 2022) Strategic Design Coordinator @ Estúdio Nômade
(2016) Graphic Designer @ Liv Creative Works
(2016) Graphic Designer Intern @ Nola Design e Descoberta
Education
(2019 - 2021) Master of Strategic Design @ Unisinos, Porto Alegre, Brazil (Granted with a CAPES Scholarship)
(2013 – 2017) Bachelor of Strategic Design @ Unisinos, Porto Alegre, Brazil
(2014 – 2015) BA Product Design @ Middlesex University London, UK (Granted with a SwB Scholarship)
(2014 - present) BA Product Design @ UFRGS - Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil
(2013 – 2017) Bachelor of Strategic Design @ Unisinos, Porto Alegre, Brazil
(2014 – 2015) BA Product Design @ Middlesex University London, UK (Granted with a SwB Scholarship)
(2014 - present) BA Product Design @ UFRGS - Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil
Complementary Education
(2022) Ethnography for the design of products and services @ EstudioRacimo
(2021) The Systems View of Life @ Fritjof Capra Course
(2021) Understand: Service Design Research @ Livework, São Paulo, Brazil
(2021) Patadesign School (of pataphysics) @ by Isabella Brandalise, Henrique Eira, and Dr. Søren Rosenbak
(2021) Human-Centered Design 201: Prototyping @ IDEO.org
(2020) Clube do Livro de Design @ Tereza Bertinatti
(2016) Photography @ Unisinos, Porto Alegre, Brasil
(2015) Packaging @ UAL - University of the Arts London Central Saint Martins, London, UK
(2015) Set Design for Film and Television @ UAL - University of the Arts London Central Saint Martins, London, UK
(2021) The Systems View of Life @ Fritjof Capra Course
(2021) Understand: Service Design Research @ Livework, São Paulo, Brazil
(2021) Patadesign School (of pataphysics) @ by Isabella Brandalise, Henrique Eira, and Dr. Søren Rosenbak
(2021) Human-Centered Design 201: Prototyping @ IDEO.org
(2020) Clube do Livro de Design @ Tereza Bertinatti
(2016) Photography @ Unisinos, Porto Alegre, Brasil
(2015) Packaging @ UAL - University of the Arts London Central Saint Martins, London, UK
(2015) Set Design for Film and Television @ UAL - University of the Arts London Central Saint Martins, London, UK
Certification
(2021) Mesa Method by Mesa Company
Recognition
(2021) Awarded at BDA - Brasil Design Award for the project "Data Driven Relationship - Predictive Algorithm for Business Assertiveness" by Estúdio Nômade. Bronze in the Service Design category: User Research ⟶
(2020) Awarded at BDA - Brasil Design Award for the project "Rally Outback" by Estúdio Nômade. Silver in the Service Design category: Employee Experience ⟶
(2018) Finalist at Tomie Ohtake Institute & Leroy Merlin Design Award for the project "Digital incentive platform for craft making" by Clube das Miçangas ⟶
(2018) Awarded Design Scholar of the Year at Bornancini
(2018) Awarded at Bornancini for the project "Diga Onde: promoting autonomy for visually impaired". 1st place in the Strategic and Service Design (student) category
(2018) Awarded at Bornancini for the project "Leadership Journey: Nike Next Generation" by Estúdio Nômade. 1st place in the Strategic and Service Design category
(2017) Recognition of Best Graduation Work at ApDesign Association for the research "System of multisensory urban information for visually impaired"
(2020) Awarded at BDA - Brasil Design Award for the project "Rally Outback" by Estúdio Nômade. Silver in the Service Design category: Employee Experience ⟶
(2018) Finalist at Tomie Ohtake Institute & Leroy Merlin Design Award for the project "Digital incentive platform for craft making" by Clube das Miçangas ⟶
(2018) Awarded Design Scholar of the Year at Bornancini
(2018) Awarded at Bornancini for the project "Diga Onde: promoting autonomy for visually impaired". 1st place in the Strategic and Service Design (student) category
(2018) Awarded at Bornancini for the project "Leadership Journey: Nike Next Generation" by Estúdio Nômade. 1st place in the Strategic and Service Design category
(2017) Recognition of Best Graduation Work at ApDesign Association for the research "System of multisensory urban information for visually impaired"
Personal Project
(2016 - now) Clube das Miçangas ⟶
Volunteer Work & Research
(2021 - 2022) Volunteer of the Participatory Design Conference 2022 (New Castle, UK) - Brazilian Chapter
(2020 - 2022) Member of the independent 'Designs Decolonizantes' study group
(2019 - now) Member of the Experimental Design Practices (through STS) research group @ UNISINOS
(2020) humusidades, independent study group on Donna Haraway and her fellow travelers @ Zoy Anastassakis
(2020) Coordinator of the III Internacional Design Culture Symposium @ ArtefatoLab Unisinos
(2018 - 2019) Social Media and Producer Volunteer @ Creative Mornings - POA Chapter
(2016) Scientific Initiation Scholarship "Mapping Porto Alegre's creative industry" @ Unisinos
(2020 - 2022) Member of the independent 'Designs Decolonizantes' study group
(2019 - now) Member of the Experimental Design Practices (through STS) research group @ UNISINOS
(2020) humusidades, independent study group on Donna Haraway and her fellow travelers @ Zoy Anastassakis
(2020) Coordinator of the III Internacional Design Culture Symposium @ ArtefatoLab Unisinos
(2018 - 2019) Social Media and Producer Volunteer @ Creative Mornings - POA Chapter
(2016) Scientific Initiation Scholarship "Mapping Porto Alegre's creative industry" @ Unisinos